Caixin Global Exclusive: ByteDance Revives Gaming Ambitions Amid Fears of U.S. TikTok Ban
Personnel shake up at Nuverse as ByteDance decides to re-enter video gaming business
ByteDance’s headquarters in Beijing.
In a surprising reversal of its recent strategy, TikTok parent company ByteDance Ltd. plans to re-enter the gaming industry. This decision came less than four months after it chose to wind down its Nuverse gaming brand and retreat from mainstream video games.
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