Global Beauty Giants Smell Opportunity in China’s Fragrance-Makers
Industry mainstays like L’Oreal and Estée Lauder are ramping up investments in high-end Chinese perfume brands as a way to get a foothold in the domestic market
Global beauty giants are increasing their investments in high-end Chinese perfume brands as they eye a luxury segment that has become a bright spot amid a broader slowdown.
In February, L’Oreal SA announced that it had closed a deal to make a minority investment in Chinese luxury perfume brand To Summer as it pursues a global expansion strategy.
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